Sunday, March 1, 2009

Lock em up

When consumers purchases Disney movies the selection is limited to only a few, this is due to Disney placing their movies unto the "Disney Vault." Before VHS, Disney would re-release their animated films every 7 years, in theaters. Which started with the 1937 version of Snow White being re-released in 1944, this allowed people to enjoy the movie again. After the invention of VHS, Disney continued this tradition of re-releasing their animated masterpieces every seven years from the Disney Vault. Then once they came out on DVD, Disney changed it to every 10 years. When released from the vault they are available anywhere from 30 days to a few years before returning to the vault. Some may wonder why Disney does this. The Disney Comp. states that they do this to control their market and to allow Disney Movies to be fresh to new generations. The placing of Disney movies into the vault turns them into a collectables and the prices skyrocket. After Disney announces the date of a movie to enter the vault, sales are sure to increase, due to the fact that it will not be available for another 10 years. And if you turn to auction sites like EBay, beware most copies on there are pirated.
Resent movies that have gone into the vault are, Aladdin, Return of Jaffar, Peter Pan, Return to Never Never land. However, Mary Poppins, Oliver and Company, and Sleeping Beauty have just recently been released out of the vault. Pinocchio is one that is going to be released on March 10th. So if you are a collector, plan to have children in the next 10 years or just love Disney movies you may want to pick up these movie, cause once they are gone it will be 10 before we see them again.